Brands that take a stand: Purpose-driven marketing - am I doing it right?

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Brands that take a stand: Purpose-driven marketing - am I doing it right?

28 Sep 2022
Keynote Theatre
Brands that take a stand: Purpose-driven marketing - am I doing it right?

Honest Marketing is a thought-leadership campaign that supports our Trust-Based Marketing program. The campaign explores the purpose-driven business initiatives that matter most to consumers when deciding which brands to shop from. And how marketers and brand guardians can utilize these changing consumer expectations to position their brand and drive growth. The research consists of a consumer survey, a CMO survey and CMO interviews, each across 8 markets. The full report focuses on six key findings for brands to follow in order to successfully use brand purpose. It also looks at the approaches CMOs take in relation to brand purpose, and what consumers look for in brands.

Chairperson
Gillian Harris, Head of Marketing Program Management - Trustpilot
Speakers
Nimesh Shah, Marketing Director - Feel Good Contacts
  • You can't not be here, it's one of those places that if you work in software or work in ecommerce you have to be here
    Akeneo
  • "The content, people and footfall has been amazing. Every single year it gets bigger and better."
    Klarna
  • The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
    Avalara
  • "It's a buzzing event. It's the who's who in the retail industry"
    Oracle NetSuite
  • Seamless, very efficient, and the audience we're looking for. Perfect.
    Dubai Commercity
  • In terms of the footfall, it's by far the biggest business Show that we do
    Orderwise
  • It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
    GFS
  • We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
    Nosto
  • It's a much larger scale than what I was expecting, the atmosphere has been buzzing
    Hermes UK
  • We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
    DS Smith ePack

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