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Digital Futures – Brand Purpose and Values at the Digital Shelf

23 Sep 2021

11:15 - 11:50

The Future of Digital Commerce

Gen Z as an insight into the future of shopping.
How have points of inspiration and purchase converged and what does this mean in terms of a shift from building brand equity via traditional means?
Examples of brands who are responding well by creating new shoppable categories online, updating content and imagery etc. (Selfridges & HURR, ASOS, Walmart etc).
What can we learn from China (AI driven Social commerce influencing supply chain to only produce what shoppers are interested in buying)

Chairperson

Debbie Ellison, Global Chief Digital Officer - VMLY&R Commerce

Speakers

Claire Hennah, Global Vice President of Digital Commerce - Unilever

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Akeneo
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Klarna
The quality of the delegates have been excellent. You've got a lot of Manager and Director roles in attendance
Avalara
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Oracle NetSuite
Seamless, very efficient, and the audience we're looking for. Perfect.
Dubai Commercity
In terms of the footfall, it's by far the biggest business Show that we do
Orderwise
It's been really busy, all the conversations we have had are with people that are looking for solutions and have got problems to solve
GFS
We have had lots of really good conversations with relevant brands for us, there’s a lot of people attending, both our partners that we can just network with, but also our customers and prospects.
Nosto
It's a much larger scale than what I was expecting, the atmosphere has been buzzing
Hermes UK
We are super satisfied. We've been able to actually meet our customer and potential customers and the target group is spot on
DS Smith ePack

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