Digital Futures – Brand Purpose and Values at the Digital Shelf


Digital Futures – Brand Purpose and Values at the Digital Shelf

23 Sep 2021
The Future of Digital Commerce
  • Gen Z as an insight into the future of shopping. 
  • How have points of inspiration and purchase converged and what does this mean in terms of a shift from building brand equity via traditional means? 
  • Examples of brands who are responding well by creating new shoppable categories online, updating content and imagery etc. (Selfridges & HURR, ASOS, Walmart etc).  
  • What can we learn from China (AI driven Social commerce influencing supply chain to only produce what shoppers are interested in buying) 
Debbie Ellison, Global Chief Digital Officer - VMLY&R Commerce
Claire Hennah, Global Vice President of Digital Commerce - Unilever
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