The global shopper has changed — has your strategy? - Solo session
25 Sep 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
B2B
Digital differentiation
General eCommerce Insights
General Marketing Insights
Growth & Customer Acquisition
For ecommerce leaders, marketers, and brand builders who need to adapt their ecommerce strategy to how today’s consumer find and shop for products in a world that’s quickly changing.Commerce is evolving, but not in the ways most brands expect. Our data shows a shift: consumers are making more deliberate choices, regardless of their income. Discovery is fragmented, trust is everything, and post-purchase experience is now a core part of the brand.
For established sellers, the opportunity isn’t just in reaching more people, it’s in adapting to how they actually shop. That means getting faster, more transparent, and more flexible across every channel and customer segment.
At WooCommerce, we believe the future of commerce belongs to brands that own their experience, understand their customer deeply, and move quickly. These insights offer a blueprint for exactly that.
What you can expect to take away:
What today’s intentional shoppers really want — and what it means for premium brands
Where discovery is happening now, and how to adapt
Turning post-purchase into loyalty
Level it’s for: Head of / Director
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