Co-located with Technology for Marketing

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

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Omnichannel marketing mastery - Solo session

24 Sept 2025
THE FUTURE OF DIGITAL MARKETING STAGE
THE FUTURE OF DIGITAL MARKETING STAGE B2B B2C Data & Privacy Growth & Customer Acquisition Measurement & ROI Technology & Innovation
Omnichannel marketing mastery - Solo session
Brand marketers and agencies have a crucial role in shaping brand personality and understanding of their audiences. With the proliferation of media channels, reaching various platforms and gauging impact throughout the marketing funnel has grown increasingly complex. This presentation will address typical pitfalls and highlight successful strategies for advertisers and agencies to enhance their omnichannel approach.
 
Key takeaways:
  • Establishing a brand personality and understanding your audience
  • Addressing common pitfalls in omnichannel marketing
  • Effective strategies for omnichannel targeting and measurement
Speakers
Alberto Ciot, Sales Director - Quantcast
Ben Foster, Chief Digital Officer - The Kite Factory
Yuki Kuyper, Sales Manager - Quantcast

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