Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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Stop trying to make supercharge happen: How to *actually* use AI and have fun with it as a marketer - Duo session

24 Sep 2025
THE FUTURE OF DIGITAL MARKETING STAGE
Stop trying to make supercharge happen: How to *actually* use AI and have fun with it as a marketer - Duo session

Prompt: Write a detailed outline for a 25 minute presentation on how marketers can actually use AI and have fun in the process. Adhere to brand guidelines spice level 5, exclude the phrase 'rapidly evolving digital landscape', 200 words max. Make it suitable for an audience of curious marketers that are likely jaded about the constant chatter about AI.

Tired of AI talks that overpromise and underdeliver? So are we. This keynote ditches the jargon and gets real about how marketers can actually use AI today – from two marketing leaders with a lot of stories to tell. You’ll see how AI can take the busywork off your plate, help you spark creativity and even make you laugh (or your money back).

From campaign brainstorms to audience targeting to experimentation, we’ll share real world use cases that day-to-day faster, smarter and more creative. We’ll show you how to keep the human touch front and centre while still benefiting from the tremendous power of AI. Spice level 5 guaranteed [AI used to ideate and draft this session outline, loud and proud.]

Speakers
Leah Messenger, Senior Content Marketing Manager - Optimizely
Michiel Dorjee, Director Digital Experiences - Optimizely

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