Your website isn’t broken – it’s invisible - Duo session
24 Sept 2025
THE FUTURE OF DIGITAL MARKETING STAGE
THE FUTURE OF DIGITAL MARKETING STAGE
Search is changing. Fast. Your content isn’t just being searched—it’s being scraped, summarized, and served by AI.
Search is changing. Fast. AI isn’t just finding your content—it’s rewriting it, deciding if it’s worth showing, and serving it up before a human ever visits your site. If your content isn’t structured for both humans and AI, you risk being invisible.
Join Optimizely’s Michiel Dorjee and Leah Messenger for a candid conversation on why traffic is tanking, how AI is reshaping discovery, and what to do right now to stay seen—by people and bots.
In this session, we’ll cut through the noise and get real about:
- What the GEO shift means for your site, stack, and strategy
- How to create content that humans love and AI can actually use
- The new visibility metrics that matter more than traffic
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