Beyond Email & SMS: How Benefit Cosmetics UK achieved growth and high engagement on WhatsApp – Fireside chat
24 Sept 2025
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
B2B
B2C
Branding & Content
Data & Privacy
Digital differentiation
General eCommerce Insights
General Marketing Insights
Growth & Customer Acquisition
Revenue Optimisation
Technology & Innovation
The end of one-way communication, how WhatsApp can boost engagement and conversion. WhatsApp is the CRM channel your stack is missing. In this fireside chat with Carla Raven, Benefit UK & CRM Director, learn how Merx turns WhatsApp into a two-way, data-rich revenue engine, AI-assisted conversations, in-chat journeys, and instant feedback loops. We'll share the exact playbook that beat email & SMS and scaled consented audiences fast. For CRM directors, retention leads, and ecommerce marketers who want to replace stalling email/SMS, unlock first-party data, and build high-ROI automation.
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