Future-proofing customer experience: Engaging gen z and gen alpha for lasting growth - Solo session
25 Sep 2025
THE OPTIMISATION STAGE
Revenue Optimisation
B2C
General eCommerce Insights
Growth & Customer Acquisition
Measurement & ROI
For Ecommerce Directors that want to learn about what drives Gen Z and Gen Alpha when they buy online so they can start working now on creating a customer journey to suit them.
Captivate tomorrow's consumers today. This talk reveals data-driven insights into the online purchasing DNA of Gen Z and Gen Alpha. We'll unpack what drives their decisions, their brand expectations, and equip e-commerce directors with actionable strategies to deliver winning experiences and secure a competitive edge for future growth.
What you can expect to takeaway:
- An overview of the spending power of the key audiences as they stand now and how they are expected to look in the near future.
- An understanding of what is important to Gen Z and Gen Alpha when buying online and what the qualities are they look for from a brand before buying from them.
- Ideas and suggestions on how you can prepare now to deliver the best customer experience online for these emerging audiences.
Level it's for: Head of / Manager / Director
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