Making it personal: How brands are leveraging personalisation in an AI era - Fireside chat
24 Sept 2025
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
THE FUTURE OF CUSTOMER EXPERIENCE STAGE
B2C
Digital differentiation
Growth & Customer Acquisition
Measurement & ROI
Technology & Innovation
With more brands shouting for attention, standing out means knowing your customers better than ever - and giving them something that feels made just for them. In this session, Rajan from AB Tasty teams up with Paul at Conversio to share how businesses are using AI and experimentation to create online experiences that truly resonate.
Expect honest insights, practical examples, and a look at where things are headed.
AI meets experimentation:
When personalisation feels like guesswork, it’s easy to miss the mark. We’ll show how brands are using AI to truly understand online consumer behaviour, test what works, and build journeys that actually drive results.
What You’ll Take Away:
• What’s driving consumer behaviour online now
• Real success stories of personalisation and what’s working for brands like yours
• How AI can become an enabler in everyday experimentation
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