Rewiring the CMO to deliver modern marketing - Panel session
24 Sep 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2B
B2C
Branding & Content
Digital differentiation
General Marketing Insights
Talent & Teams
Technology & Innovation
For Digital, Marketing and Ecommerce professionals, agencies and tech vendors that want to learn what it takes to lead some of the biggest brands in the UK – and win.
Marketing is evolving at breakneck speed, with data, digital, and automation redefining not just customer journeys but also marketing careers. This panel will explore how team structures are shifting, the knowledge, skills and mindset leaders need, and whether the archetype of the CMO is due for reinvention. From fractional CMOs to agile squads, what’s working well, what could be even better if, and how can brands prepare for the next generation of hybrid, data-fluent marketing storytellers
What you can expect to takeaway:
- The knowledge, skills and mindset that will define the next era of marketing leadership
- Emerging models for team structure and collaboration in a customer-first, data-led, AI-fuelled world
- Techniques and tips to help build a pipeline of leaders who will blend creativity with digital and data fluency
- What the future CMO looks like and how organisations need to adapt to get there
Level it's for: Director / C-Suite / Head of
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