For CRM leaders, eCommerce marketers, and brand strategists who want to build effective points-based loyalty schemes that go beyond discounts and create lasting customer relationships.

For Percival, loyalty is about building a community that actively shapes the brand. In this session, the CRM Manager shares how Percival designed The Membership. More than just a points-based loyalty programme for long-term customers, The Membership also provides meaningful benefits to new customers, monthly surprise and delight rewards, and utilises affordable tech partners for a greater omnichannel experience.

With loyalty members spending up to 75% more, this session shows how loyalty schemes can drive both profit and genuine connection.

What you can expect to take away:

- How to design a value-driven rewards programme where points are just one part of a broader customer engagement strategy

- Why rewarding community engagement like referrals, reviews, and brand advocacy isn’t enough anymore

- The role of private communities and feedback loops in deepening loyalty beyond the checkout

- Real-world results: increased spend, stronger customer lifetime value, and scalable brand growth