People over PDFs: Why B2B employee voices are your best social strategy - Solo session
24 Sep 2025
THE AI-POWERED MARKETING STAGE
For marketing leaders, brand directors, and senior execs who want to cut through generic content, build authentic visibility, and empower employees to become the voice of their business.
In a feed full of AI-written fluff and downloadable whitepapers no one reads, people want real stories from real humans. This session makes the case for putting your employees, and their personalities, at the centre of your social content strategy. Learn how to unlock thought leadership from across your business, strengthen executive presence online, and get your teams posting with confidence and clarity.
What you can expect to takeaway:
- Why employee content builds more trust, engagement, and visibility than brand posts ever could
- How to empower teams to post and produce meaningful content without policing them
- Tactics for helping leadership strengthen their personal brand and influence
- How to move past AI noise and corporate sameness with content that actually resonates
- Ways to tap into personalities across the business and get people sharing without fear
- What it takes to get out of your comfort zone and lead from the front online
Level it's for: Heads of / Directors
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