How to de-silo your marketing data - Panel session
25 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2B
B2C
Data & Privacy
General Marketing Insights
Growth & Customer Acquisition
Technology & Innovation
For CRM leaders, data strategists, and marketers who want to unify customer touchpoints and unlock personalisation at scale.
Siloed data is still one of the biggest barriers to personalisation. In this panel, we’ll explore how top brands are breaking down internal barriers — between departments, platforms, and partners — to turn scattered data into cohesive customer journeys. From building shared measurement frameworks to integrating martech stacks, you’ll hear how teams are evolving both the tech and the culture required to move faster.
What you can expect to takeaway:
- Best practices for integrating cross-channel marketing data
- Strategies for aligning teams around a single view of the customer
- Insights on tools and processes that improve data-driven decision-making
Level it’s for: Manager / Head of / Director
.png/fit-in/500x500/filters:no_upscale())
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
)
){kind=logo}
){kind=logo}
)
)
