Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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How H&M is liberating product data to foster innovation, speed, and decision-making - Solo session

24 Sep 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
How H&M is liberating product data to foster innovation, speed, and decision-making - Solo session
Listen to how one of the world's most recognisable fashion brands, H&M Group, is driving transformation by breaking down traditional barriers to provide sellable marketing data across all omnichannel touchpoints. By unlocking product data, H&M enables faster decision-making, fostering innovation, and accelerating time to market — all while supporting its sustainability and scalability goals.
 
What You Can Expect to Take Away:
• How unlocking product data empowers business agility and omnichannel consistency
• Lessons from H&M's shift to a more modular, API-first architecture
• How improved data transparency supports speed, trust, and innovation across global teams
• The role of intelligent technologies in reducing friction between product, marketing, and sustainability units
 
Aimed at:
For retail and fashion leaders, digital transformation specialists, and IT/data decision-makers seeking to modernise data operations, improve product lifecycle efficiency, and align technology with sustainability.
 
Level it's for:
Director / Head of Digital, Product, IT, Innovation, or Sustainability
Speakers
Adam Ull, Senior Product Manager - H&M Group

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