How H&M is liberating product data to foster innovation, speed, and decision-making - Solo session
24 Sep 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
Digital differentiation
B2C
Technology & Innovation
General eCommerce Insights
Growth & Customer Acquisition
Listen to how one of the world's most recognisable fashion brands, H&M Group, is driving transformation by breaking down traditional barriers to provide sellable marketing data across all omnichannel touchpoints. By unlocking product data, H&M enables faster decision-making, fostering innovation, and accelerating time to market — all while supporting its sustainability and scalability goals.
What You Can Expect to Take Away:
• How unlocking product data empowers business agility and omnichannel consistency
• Lessons from H&M's shift to a more modular, API-first architecture
• How improved data transparency supports speed, trust, and innovation across global teams
• The role of intelligent technologies in reducing friction between product, marketing, and sustainability units
Aimed at:
For retail and fashion leaders, digital transformation specialists, and IT/data decision-makers seeking to modernise data operations, improve product lifecycle efficiency, and align technology with sustainability.
Level it's for:
Director / Head of Digital, Product, IT, Innovation, or Sustainability
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