Co-located with Technology for Marketing

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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From silos to strategy: Building a compliant, connected customer data future - Fireside chat

25 Sep 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
B2C Technology & Innovation Data & Privacy General Marketing Insights Growth & Customer Acquisition

For CRM leaders, marketing strategists, and data governance professionals who want to break down internal data silos, ensure compliance, and build a future-ready customer data ecosystem.

As data privacy regulations tighten and customer expectations grow, the ability to unify and responsibly manage customer data is becoming a competitive necessity. In this fireside chat, The AA's Head of CRM Data & Delivery shares how the business is streamlining fragmented systems, aligning marketing with compliance, and preparing for what 2026 will demand. It's a behind-the-scenes look at how one of the UK's most established brands is making data work smarter, ethically and effectively.

What you can expect to takeaway:

  • How to connect siloed data sources to deliver consistent, compliant customer experiences
  • What marketers need to know now about evolving data regulations ahead of 2026
  • Practical strategies for aligning CRM, legal, and tech teams around shared data goals
  • Lessons from The AA's journey to modernise data infrastructure without losing sight of trust and transparency
Chairperson
Gill Huber, Managing Director - Ingenuity+
Speakers
Alasdair Wheeler, Head of CRM Data and Delivery - The AA

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