For CRM leaders, marketing strategists, and data governance professionals who want to break down internal data silos, ensure compliance, and build a future-ready customer data ecosystem.

As data privacy regulations tighten and customer expectations grow, the ability to unify and responsibly manage customer data is becoming a competitive necessity. In this fireside chat, The AA's Head of CRM Data & Delivery shares how the business is streamlining fragmented systems, aligning marketing with compliance, and preparing for what 2026 will demand. It's a behind-the-scenes look at how one of the UK's most established brands is making data work smarter, ethically and effectively.

What you can expect to takeaway:

• How to connect siloed data sources to deliver consistent, compliant customer experiences
• What marketers need to know now about evolving data regulations ahead of 2026
• Practical strategies for aligning CRM, legal, and tech teams around shared data goals
• Lessons from The AA's journey to modernise data infrastructure without losing sight of trust and transparency