From segments to a segment of one – the world of hyper personalisation - Fireside chat
25 Sep 2025
THE HEADLINE STAGE
Headline Stage
For eCommerce leaders, CRM specialists, and digital marketers who want to understand how AI is transforming personalisation from broad segments into true one-to-one experiences
Personalisation has long promised to revolutionise eCommerce, but its full potential has often fallen short. While many retailers have experimented with segmentation, achieving genuine one-to-one experiences at scale has remained elusive. Now, with AI advancing rapidly, are we finally on the cusp of personalisation that truly changes how brands and customers connect?
What you can expect to takeaway:
- The evolution of personalisation: from broad audience groups to true one-to-one journeys
- How AI is unlocking scalable, real-time personalisation across the customer lifecycle (or is it?)
- Practical steps for retailers to start moving from “segments” to fully individualised experiences
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