Agentic AI: The future of autonomous decision making in marketing and commerce - Solo session
25 Sep 2025
THE FUTURE OF DIGITAL COMMERCE STAGE
For innovation leads, AI strategists, digital product teams, and marketers who want to understand the rise of agentic AI, its potential applications, and what it means for the future of autonomous customer experiences
Agentic AI marks a major shift from AI as a tool to AI as a decision maker. These intelligent agents don’t just recommend, they plan, act, and optimise on behalf of users or businesses. This session introduces the concept of agentic AI and explores its implications for marketing, eCommerce, and automation. From autonomous campaign execution to personalised customer journeys, discover what this new wave of AI could unlock and what it demands in terms of trust, governance, and control.
What you can expect to takeaway:
- A clear definition of agentic AI and how it differs from traditional AI tools
- Potential use cases across marketing, customer experience, and eCommerce operations
- Risks and ethical considerations when giving AI systems more autonomy
- Steps to start experimenting with agentic AI while maintaining oversight and control
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