The team behind Technology for Marketing has hand-picked some of the world’s leading marketing gurus to share a glimpse of the future.

The Future of eCommerce

The global explosion in ecommerce is undeniable and all-encompassing. 2020 was the year that saw more companies than ever move to or expand their online presence. Now, more than ever, retail is living and breathing online and the competition for customers is reaching boiling point. The customer of 2020 is informed and willing to search around. It is imperative you truly understand who they are – they may be loyal to a brand they connect with but also value availability. These are the trends you need to understand and the strategies your brand must deploy as we gear up for growth and projected retail e-commerce sales worldwide of 6.54 trillion dollars by 2022 – what will the next 12 months have in store?

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Unlocking the True Value of Customer Data

Customer data is increasingly disconnected – marketers must be experts at balancing and analysing data generated by e-mail, advertising and social media to ensure meaningful interactions and truly understand their customers. Changes to data privacy laws, third-party data and cookies have left many scrambling to catch up. Consumers demand relevant marketing but don't want to be hunted across the internet. How do you become a truly data-driven business?

eCommerce Marketing: Strategies for Growth

As E-Commerce sales exploded, online and marketing strategies were tested more than ever. Faced with reduced budgets and resources, it’s time for brands and retailers to get creative. We explore everything from social media strategies, generational targeting, the performance of platforms during lockdown and beyond, integrated channel marketing and the future of the agency post-COVID. It’s time to get clued up.

Supercharged UX & CRO

Purchasing behaviour has permanently shifted as the pandemic has pushed more people online than ever and accelerated brands’ digital journeys. What does it take to improve UX and what’s the status 12 months on from COVID? How have brands improved their digital offerings and how has this impacted CRO? The average customer will visit your site 3.4 times before they're ready to buy – are you properly positioning your brand and understanding the new online and mobile customer journey?

Becoming truly Omnichannel

As a result of COVID, retailers are reviewing and adapting their digital presence across apps, mobile as well as web and social media. Being truly omnichannel is all about getting the right message to the right person, at the right time, on the right channel and presenting a unified customer journey. With customer data stored in different parts of the business, getting the messaging right can be tricky. Those brands with a strong omnichannel strategy will typically retain 89% of customers. In a world of limited physical interactions, it’s more important than ever to bridge the physical-digital commerce gap and have a single customer view.

Multi-Channel Marketing & Social Commerce

2020 saw commerce moving closer to consumers in their homes and on their devices. Social media platforms have become increasingly commerce-enabled and marketers need to track the channels where at-home consumers are increasingly spending their time, and money. As streaming platforms also experience exponential growth, will we see a rise in media-enabled commerce in the future?

Early Confirmed Speakers Include:

David Williams, ex-eCommerce director, Aspinal of London
Christopher Kenna, CEO & Founder, BrandAdvance
Michelle Whelan, CEO, VMLY&R COMMERCE
Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever
Jonathan Lewis-Jones, Managing Director, Publicis Commerce
Isabelle Baas, Managing Partner - Digital, Data & Technology Strategy, Starcom London
Tom Morgan, Director of Digital, The Spectator
Nadine Young, CEO, Starcom
Marcus Foley, co-Founder & Chief Client Officer, Tommy
David Tiltman, Head of Content, Warc (Ascential)
Rhys Westwell, Head of Social, Zenith Media UK

2021 Virtual Tracks