The global explosion in ecommerce is undeniable and all-encompassing. 2020 was the year that saw more companies than ever move to or expand their online presence. Now, more than ever, retail is living and breathing online and the competition for customers is reaching boiling point. The customer of 2020 is informed and willing to search around. It is imperative you truly understand who they are – they may be loyal to a brand they connect with but also value availability. These are the trends you need to understand and the strategies your brand must deploy as we gear up for growth and projected retail e-commerce sales worldwide of 6.54 trillion dollars by 2022 – what will the next 12 months have in store?