ReVivo is Vivobarefoot's new program to revive, recondition and resell worn and returned footwear from the brand.
Partnering with UK-based Boot Repair Company, the brand are hoping to raise awareness of waste issues in footwear manufacturing and improve its own sustainability solutions.
In this talk, the Vivobarefoot team will be discussing their journey to regeneration, diving in to how they made ReVivo happen, and the other tech powered projects they're working on.
2020 Session Highlights
The personalisation framework to achieve your goals
Eddy Swindell, CRO and co-founder, will share an actionable personalisation framework that combines the stages of the customer journey with personification tactics. Eddy will demonstrate how the model can be used to craft a personalized customer experience for new customers at the consideration stage of the journey, and how that experience would differ for loyal customers at the same stage.