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25th - 26th SEPTEMBER 2019  |  OLYMPIA

Theatre Overviews

Theatre Overviews

An insight into our 2019 programme

Our inspirational 2018 programme was one to remember. our biggest and best to date with over 100 sessions across 12 theatres across two days. The team has worked hard to deliver a world class line up of speakers as well as in-depth speaker interviews and insights into what makes these industry leaders get out of bed each morning!

Keynote Theatre

Head to the Keynote for an action-packed two-day programme of cutting-edge presentations, case studies and debates. Encounter leading brands and industry thought leaders leveraging our digital economy to drive sales, increase customer engagement and stay relevant in an ever–connected world! A priority agenda for those with a keen eye on the latest innovations and tech trends shaping the future.

Topic areas include: 

  • Leadership and Culture        
  • Brandtech        
  • Data-driven insights        
  • Digital Disruption

Omnichannel Theatre

It is more crucial than ever that brands and retailers are able to engage and support their customers wherever and however they wish to connect. The sessions within this theatre will look at how best to overcome challenges such as maintaining consistent customer experience, tying together disparate retail operations, and maximising opportunities delivered by the latest innovations in the omnichannel space.

Topics covered include: 

  • Multi-device Journeys        
  • Customer Centricity        
  • Omnichannel Design        
  • Data-Driven Insights        
  • Payments        
  • Conversion Rates        
  • Motivations/Behaviour

Cross Border Theatre

Headline Sponsor: GlobalE
Sponsored by: Avalara

Join us as we hear from some of the world's leading practitioners, marketplaces and global retailers successfully expanding overseas. Our Cross Border programme presentations centre around advice on gauging market size and opportunity, the latest on working with marketplaces, localisation strategies, country-focused insights, and practical steps to take towards regulatory compliance. This is a great programme for anyone looking to maximise opportunities and reduce risk when entering or building presence in international markets!

Topics covered include:

  • International Expansion
  • Localisation
  • B2B
  • Trade Strategy
  • USA
  • Europe/Eastern Europe
  • Asia/Australia
  • International Checkout
  • Cross Border Delivery & Returns
  • Payments/Fraud Management

Delivery & Fulfilment Theatre 

Our Delivery & Fulfillment Theatre will combine the expertise of leading logistics professionals and those retailers pushing to innovate across fulfillment and customer service initiatives. Here you’ll discover the know-how to improve your operations and debate the key questions the industry will need to answer for the next generation of shoppers - including: How to ensure a customer-centric model? What is the future of e-delivery? How to make Returns pay? What role can data-driven insights play in delivery?

Topics covered include: 

  • Customer Experience        
  • Data in Delivery        
  • Click & Collect        
  • Returns        
  • Last Minute/Next-Day 

Customer & Personalisation Theatre

Sponsored by: Nosto Solutions

Bridging the gap between conversion and retention and browser and buyer is no easy feat. Dive into the personalisation space with us to discover how to leverage the trend to drive success. Our expert guests will provide the most up-to-date knowledge in ensuring greater traffic, delivering a more engaging customer browsing experience, reducing abandoned cart rates and winning back hesitant buyers. Here you’ll find actionable insights and inspiring stories from some of the countries best-performing brands and companies - it’s not one to miss!

Topics covered include: 

  • Privacy
  • Data-Driven Insights
  • Conversion Rates
  • Email Marketing
  • Customer Experience
  • Motivations/Behaviour
  • Payments

Marketplace Theatre - Powered by We Are Pentagon

2019 sees the inauguration of the Marketplaces Theatre, ran in collaboration with We Are Pentagon. This dedicated theatre will offer expertise from the brands and retailers who have been there and done it, all alongside the products and services that supported their journey. Find out how to integrate marketplaces into your omnichannel strategy, build and manage your brand, enter new territories and how to choose the right marketplace for you

Topics covered include:

  • Omnichannel
  • Customer Experience
  • Branding
  • Cross Theatre
  • Logistics
  • Localisation
  • Payments

Our Technology for Marketing & ad:tech programmes

Content & Social Strategy
Pick up the best tips and takeaways to inspire your content and social media strategies. From creation through to distribution, refine your content marketing game plan to grow your business and engage your audience. Discover why localisation and personalisation are bedrock tactics and hear from key decision makers on the latest tools and trends in improving the delivery of your social media content and campaigns.

Customer Experience & Engagement
Advances in technology and new business models are leading to fundamental changes in the way marketers can engage with their customers. Hear from the experts leading the charge in customer experience and engagement tactics across an insightful series of presentations, case studies and panel discussions. Pick up key takeaways and be inspired to innovate and disrupt your CX strategy!

Marketing Automation, Email & Multichannel
Today there is no limit to the number of channels available to marketers, including engaging with consumers through physical promotions, websites, email, mobile, social or direct mail. Factor in the number of unique devices used daily by the average customer – it is no surprise that it is a struggle to keep up! Join this programme and learn how to guarantee a seamless experience across all touch points, measure effectively across multiple channels, scale your investments, and ensure relevancy.

Madtech & Data Driven Insights
Acquiring and retaining customers, delivering the right experience, interacting at the right time, and marketing through the right channels – it all boils down to using the right data. This theatre will cover all stages of an effective big data marketing strategy, from storage and analysis to taking action and delivering ROI. Learn how a human approach to data can facilitate more meaningful results and discover more around managing your data quality and governance issues.

Media & Advertising
Advertising and the media landscape continue to transform at a frightening speed as brands embrace the opportunity that technology has created for them to engage with the consumer in a multitude of ways. What have been the highlights of 2019 and what will the landscape look like in 2020 as the global ad spend rockets towards an incredible $400bn. Join some of the biggest brands, agencies, media owners and technology companies as they discuss how this ever-exciting industry continues to evolve.

Madtech Innovation
Join our dedicated innovation and future thinking track to explore emerging technologies, ideas, and disruptive strategies. New technologies are breaking into the industry at lightning pace, adding value and improving efficiencies like never before. From AI to blockchain, from VR to AR, head to this exciting new theatre to hear how leading brands are using innovative advancements to take their marketing efforts to new heights.

Sponsorship opportunities

There are plenty of sponsorship opportunities within our theatres and across the entire event. For sponsorship and exhibiting enquiries please click here.

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