Awards Categories


Best Multi Channel Retailer


Who can enter?
Open to Cross-channel retailers (defined as running an online store, offline stores and/or catalogues). This award will recognise the retailer that has best integrated the internet to enhance the overall retail business and its customers’ proposition.
 
What do the judges want to see?
Excellent choice, user experience and strong sales will be a given but judges will also be looking for evidence that this is a retailer who is truly committed to e-commerce, understands its importance in the retail mix, constantly innovates and uses e-commerce to benefit the wider business.


Best Direct Retailer


 
Who can enter?
Open to online and catalogue retailers. (Defined as running an online store, this can include catalogue as a channel as long as over 50% of business is done online). This award will recognise the retailer that gives the best direct online retail experience for the consumer with no other offline retail channel support. 

What do the judges want to see?
Excellent choice, user experience and strong sales will be a given but judges will also be looking for evidence that this is a retailer who is truly committed to online retail demonstrating true innovation and market leadership.


ISIS Small Retailer of the year

Who can enter?
This award will recognise the small retailers who help to keep the industry so dynamic.

What do the judges want to see?
The small retailer who has made the biggest impact in 2010. It might not be sales growth - it could be PR impact or business concept. Creativity and a proven business model are essential


Best e-commerce payment innovation

Sponsored By: Award Sponsor
 
Who can enter?
Open to all online retailers operating a transactional website selling products or services. 
 
What do the judges want to see?
Judges will look for evidence that the company has thought creatively about the point of payment. Multiple payment options are a must but the judges will be looking for evidence that the company has identified the drop out points associated with payment and overcome as many as possible. 


Best Use of Online Media Award


Sponsored by:

Who can enter?
This award is open to all e-commerce companies.

What do the judges want to see?
We’re looking for the most imaginative and best use of video content to enhance the customer experience. Crucially we need to see evidence that video engagement has led to increased business and a more positive experience for the customer.


Cross Border e-Retail Award



Who can enter?
Who is pushing the boundaries of overseas sales? All companies with a cross border e-commerce offering.

What do the judges want to see?
We’re looking for clear evidence of increased sales in overseas markets, and the application of a multi-lingual/multi-currency web site providing a rich consumer experience with excellent delivery options together with clear returns and customer service policies.




 


E-commerce Site Innovation Award


Who can enter?
We’re looking for the most imaginative development of the year and all e-commerce providers are eligible to enter.

What do the judges want to see?
This development could relate to content, service, technology, marketing or all of them. What we’re looking for is something original, exciting and which advances the e-commerce cause. Crucially we need evidence that the innovation has led to increased business for the e-retailer and a more positive experience for the customer.


Re-design/Re-launch of the Year Award


Who can enter?
Open to all who have had a major makeover or just a “wash and brush up” since 1st July 2009.

What do the judges want to see?
This relates to content and overall look and feel. What we’re looking for is evidence that the changes have led to increased business for the retailer and a more positive experience for the customer.


Best Customer Experience



Who can enter?
This award is open to all.

What do the judges want to see?
Ease of use, clarity and variety of photography, editorial content, excellent product offer, informative product descriptions, outstanding customer service, and innovative and appropriate use of technology will all be taken into consideration, along with any other factors that make the experience of buying from the site an enjoyable and easy one.


User Generated Content Innovation Award

Who can enter?
This award is open to all.

What do the judges want to see?
We’re looking for the most imaginative and best use of UGC content to enhance the customer experience. What we need to see is evidence that UGC is being used across channels and as part of the marketing message to drive sales and improve customer experience.


Best Customer Care Award



Who can enter?
This award is open to all.

What do the judges want to see?
Who has gone the “extra mile” to really help their customers? We need to see clear evidence/testimonials that your customer service team are the best in e-commerce.




Innovation in Delivery Award



Who can enter?
This award is open to all delivery, logistics and supply chain companies who support an e-commerce solution as well as all e-commerce retailers.

What do the judges want to see?
This award will recognise the company that can demonstrate, through service improvements, product innovation and technological enhancements, a measured improvement in service and customer satisfaction.


Best use of Social Media

Who can enter?
This award is open to all companies who run transactional websites.

What do the judges want to see?
Social Media is the buzz word of the moment but judges want to see it employed to demonstrate a business benefit. Good PR is hard to come by and positive PR from social media sites is pure gold. Thats the key to this award - positive PR from social media and lots of it!


Best e-commerce Marketing Initiative




Who can enter?
This award is open to all online retailers.

What do the judges want to see?
This award will recognise the company that demonstrate either through a continual or one-off marketing activity that it knows how to drive traffic and more crucially sales from its website. Online, offline or live-event activities, or a combination of all three, will be considered. But what’s most important here are that the results are measurable.


Best Start up Company

Sponsored By:

ND

Who can enter?
Open to any company that has gone online within the last 12 months. Pureplay or multichannel merchants can apply.

What the Judges want to see.
We are looking for a start up company that has gone online in the last 12 months. Which through its design, vision and offering is making waves in the e-commmce industry. We are looking for predicted sales targets being above expected levels and rapid market share growth.  


Best Smartphone Application

Who can enter?
Any company that has a mobile application.

What the Judges want to see.  
The judges are looking for a company that has the app that bring the most value to the retailer, is it number of downloads, percentage of business via the app, brand value to the company. What does your app bring into company? Is it transactional? Do you drive the footfall to the highstreet store with it? Is it part of a loyalty strategy

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