eCommerce Expo London 2011 - Seminars

Seminars

FACEBOOK: Social Design, Social Commerce
FACEBOOK: Social Design, Social Commerce
Speaker: Ivan Heneghan
Date/Time: 12 Oct 2011
11:45-12:15
Location:Keynote Theatre


Seminar Details

 

Synopsis: The Web is changing from informational to social, with more and more businesses adopting the approach of ensuring their current and potential customers are at the very centre of everything they do, and using social media to do this.
 
This approach – being social by design – is playing a key role in businesses finding success on Facebook. In this session, we’ll look at exactly what social by design is; see examples of businesses seeing success through this; and learn more about how ecommerce businesses are also becoming more social.
 
The session will cover two main areas – firstly, delving into exactly what being social by design is, and the key considerations for any business considering moving in this direction; and secondly, looking at how ecommerce businesses specifically can approach the Facebook platform to be more social by design.
 
 
 



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