Press Releases

Ribble Cycles’ riding high with Sanderson ecommerce

Just one month after going live with a new ecommerce solution from Sanderson, sales at Ribble Cycles are up 25%, with more overseas sales in the last four weeks than in the previous three months!

Ribble Cycles, a family-owned company based in Preston, Lancashire has specialised in the supply of road and track cycles for over 30 years. The new website is fully integrated with the Elucid multi-channel software solution which Ribble Cycles uses to run all elements of their business – mail order, warehouse and store.

The re-launched website utilises many of the functions of the Elucid ecommerce solution and there has been an immediate impact on the business. In just four weeks sales are up 25% and more overseas sales in the last four weeks than in the previous three months. No wonder they have been receiving emails from customers praising the new site!

In addition, the management team and staff have seen significant improvements in managing the business through a single system – visibility across all sales channels, removal of duplicate activities, reduced time spent updating the website and all key information is held in one location.

The new website has enabled Ribble to introduce new product ranges, across three defined market segments. The site also contains dedicated pages to support magazine advertising, further integrating their marketing activities and helping to expand their customer base.

Jim Dove, General Manager at Ribble Cycles, comments:
“The success of this project shows that we are on track to achieve our sales targets. Future discussions with Sanderson will focus on maximising the Elucid marketing functions, developing an affiliate marketing programme and increasing our online presence through SEO and online advertising programmes.”

Ian Newcombe, Managing Director of Sanderson Multi-Channel Solutions concludes:
“We are delighted that the Elucid ecommerce solution is having such a positive and tangible impact on Ribble’s business performance. Both companies worked hard to ensure the specification would meet all of the project objectives and credit should be given to both the Sanderson and Ribble project teams.”