There are 16 award categories in total. Please click on any award for more detail.
You can enter as many awards as you like.
Best Multi Channel Retailer
Best Direct Retailer
ISIS small retailer of the year
Best e-commerce payment innovation
Best use of Online Media
Cross border e-retail award
E-commerce site innovation award
Re-design/re-launch of the year
Best Customer Experience
User Generated Content Innovation Award
Best Customer Care Award
Innovation in Delivery Award
Best use of Social Media
Best e-commerce Marketing Initiative
Best Start Up Company
Best Smartphone Application


Who can enter?
Open to online and catalogue retailers. (Defined as running an online store, this can include catalogue as a channel as long as over 50% of business is done online). This award will recognise the retailer that gives the best direct online retail experience for the consumer with no other offline retail channel support.
What do the judges want to see?
Excellent choice, user experience and strong sales will be a given but judges will also be looking for evidence that this is a retailer who is truly committed to online retail demonstrating true innovation and market leadership.
Who can enter?
This award will recognise the small retailers who help to keep the industry so dynamic.
What do the judges want to see?
The small retailer who has made the biggest impact in 2010. It might not be sales growth - it could be PR impact or business concept. Creativity and a proven business model are essential
Sponsored By: 
Who can enter?
Open to all online retailers operating a transactional website selling products or services.
What do the judges want to see?
Judges will look for evidence that the company has thought creatively about the point of payment. Multiple payment options are a must but the judges will be looking for evidence that the company has identified the drop out points associated with payment and overcome as many as possible.
Sponsored by: ![]()
Who can enter?
This award is open to all e-commerce companies.
What do the judges want to see?
We’re looking for the most imaginative and best use of video content to enhance the customer experience. Crucially we need to see evidence that video engagement has led to increased business and a more positive experience for the customer.
Who can enter?
Who is pushing the boundaries of overseas sales? All companies with a cross border e-commerce offering.
What do the judges want to see?
We’re looking for clear evidence of increased sales in overseas markets, and the application of a multi-lingual/multi-currency web site providing a rich consumer experience with excellent delivery options together with clear returns and customer service policies.
What do the judges want to see?
This development could relate to content, service, technology, marketing or all of them. What we’re looking for is something original, exciting and which advances the e-commerce cause. Crucially we need evidence that the innovation has led to increased business for the e-retailer and a more positive experience for the customer.
Who can enter?
Open to all who have had a major makeover or just a “wash and brush up” since 1st July 2009.
What do the judges want to see?
This relates to content and overall look and feel. What we’re looking for is evidence that the changes have led to increased business for the retailer and a more positive experience for the customer.
What do the judges want to see?
Ease of use, clarity and variety of photography, editorial content, excellent product offer, informative product descriptions, outstanding customer service, and innovative and appropriate use of technology will all be taken into consideration, along with any other factors that make the experience of buying from the site an enjoyable and easy one.
Who can enter?
This award is open to all.
What do the judges want to see?
We’re looking for the most imaginative and best use of UGC content to enhance the customer experience. What we need to see is evidence that UGC is being used across channels and as part of the marketing message to drive sales and improve customer experience.
Who can enter?
This award is open to all.
What do the judges want to see?
Who has gone the “extra mile” to really help their customers? We need to see clear evidence/testimonials that your customer service team are the best in e-commerce.
Who can enter?
This award is open to all companies who run transactional websites.
What do the judges want to see?
Social Media is the buzz word of the moment but judges want to see it employed to demonstrate a business benefit. Good PR is hard to come by and positive PR from social media sites is pure gold. Thats the key to this award - positive PR from social media and lots of it!
Who can enter?
This award is open to all online retailers.
What do the judges want to see?
This award will recognise the company that demonstrate either through a continual or one-off marketing activity that it knows how to drive traffic and more crucially sales from its website. Online, offline or live-event activities, or a combination of all three, will be considered. But what’s most important here are that the results are measurable.
Sponsored By:

Who can enter?
Open to any company that has gone online within the last 12 months. Pureplay or multichannel merchants can apply.
What the Judges want to see.
We are looking for a start up company that has gone online in the last 12 months. Which through its design, vision and offering is making waves in the e-commmce industry. We are looking for predicted sales targets being above expected levels and rapid market share growth.
Who can enter?
Any company that has a mobile application.
What the Judges want to see.
The judges are looking for a company that has the app that bring the most value to the retailer, is it number of downloads, percentage of business via the app, brand value to the company. What does your app bring into company? Is it transactional? Do you drive the footfall to the highstreet store with it? Is it part of a loyalty strategy
