emarsys UK

emarsys is a leading global provider of email marketing solutions and services. Our bespoke platforms are designed specifically to meet the complex needs of our customers and provide everything they need to increase ROI through email marketing, deliverability, customer engagement and social media solutions. Combined with comprehensive world class services portfolio, emarsys is an all-in-one provider for retention email marketing.

White Paper Title: emarsys Email Benchmark Report 2011 Summary The email marketing compendium from the leading provider of email marketing solutions and services, offers email statistics and response data from 35,000 B2B and B2C email campaigns: - Open and click-through rates - Bounce and unsubscribe rates - Email formats - Response rates by industry and language - Comparison of response rates over the last few years. In the Report, emarsys analyses the driving factors behind the trends and provides recommendations on how to best tackle the changes in the industry. “The emarsys Email Benchmark Report provides insight into the main trends and developments of the Email Marketing Industry across Europe. We recommend that it is used by any business that wants to measure the success of their email marketing efforts and benchmark against the industry,” shared Daniel Harari, Head of Marketing for emarsys. White Paper PDF Click for file Date Submitted 26 Jul 2011