eCommerce Expo London 2011 - 3. Best Use of Rich Content Online

3. Best Use of Rich Content Online

Who can enter?

This award is open to all online brands.

What do the judges want to see?

The Judges are looking for the most imaginative use of rich media content to enhance the customer experience. We need to see beyond a variety of images, editorial content, informative product descriptions, and innovative and appropriate use of technology along with any other relevant factors. Crucially, we need to see evidence that this audio and visual engagement has led to increased business and a more positive experience for the customer.

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