10. mCommerce Strategy of the Year

Who can enter?

Any online business with a serious mobile strategy including mobile-enabled site and/or a mobile application that compliments and enhances the primary business and is part of an overall strategy to increase profit and brand awareness 

What the judges want to see:

The judges are looking for a company that has embraced the mobile channel and realises its importance to the future of business. Bringing their brand into the pocket of the consumer and demonstrating a clear strategy to increase sales by driving offers and ideas to aid the consumer’s purchase decision.

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