13. Best Multi-Channel Retailer of the Year

Who can enter?

Retailers:

Open to all retailers with an online and offline multi-channel proposition*. This award will recognise the retailer that can demonstrate the best integration of its channels within its overall retail brand to deliver a seamless customer experience across multiple touch points.

*Multi-channel is classed as a functioning multiple platforms like website, mobile and social, and include Stores, Call Centres or Catalogues that are available to the public, in the UK.

What do the judges want to see?

A retailer using multiple channels through which it can engage with the consumer, with options available to improve the experience such as click and collect, text notifications for delivery, in-store kiosks where the consumer can order online if the store is out of stock. A full integration of the on-line and in-store customer journeys to create cross-sell and upsell between the channels.

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